Detangling Conditioner

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fibre weakening and even excess shedding. Now, As I Am offers real “help” in a time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier.

Ease of Combing on wet hair by 42%

Detangling on dry hair was made easier by 39%