As I Am
Detangling Conditioner
Detangling Conditioner
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As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fibre weakening and even excess shedding. Now, As I Am offers real “help” in a time of need. You can approach the necessary step of detangling with greater ease. And besides easier wet combing, you’ll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier and happier.
Ease of Combing on wet hair by 42%
Detangling on dry hair was made easier by 39%
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